E.J. Milner-Gulland is the Tasso Leventis Professor of Biodiversity at the University of Oxford in the United Kingdom. Bycatch, the incidental taking of fish and other marine species by commercial fisheries, remains a major threat to ocean conservation. Although the fishing industry has made great strides in reducing bycatch through the use of simple technologies, many animals—including sharks, rays, seabirds, and sea turtles—remain at risk. To address this issue, Milner-Gulland is using her Pew fellowship to develop ways to reduce bycatch, based on strategies for engaging with resource users that have been successful in terrestrial conservation. As part of her work, Milner-Gulland will explore the effectiveness of different methods of changing fisher behavior in addressing bycatch, with a focus on particular fisheries—for example, oceanic whitetip bycatch in longline tuna fisheries, albatrosses and petrels in the Brazilian longline fishery for sharks and swordfish, turtles in the eastern Pacific artisanal mixed fishery, or manta and devil rays in the Pacific tuna purse seine fishery. Applying conservation models that have worked well on land to marine issues is nothing new for Milner-Gulland. Throughout her career, she has been fascinated with transferring conservation ideas and approaches between land and sea. She has applied fisheries approaches to model the exploitation of elephants, rhinos, and antelopes, and has studied the drivers and results of shark finning, the impact of coral marine protected areas, and the role of fish aggregating devices in Indian Ocean tuna fishing. To learn more about Milner-Gulland, visit her bio online: http://www.iccs.org.uk/person/professor-ej-milner-gulland.