Societal changes drive public policy.  These shifts include an aging population; the growth of high tech and service sector jobs; evolving views on race, ethnicity, and immigration; and changes in family structure.  Pew studies these attitudes and trends and their impact through the use of original public opinion survey research, along with social, economic, and demographic data analysis.  Pew’s work includes a major study of the millennial generation and the distinct path it is forging toward adulthood, with fewer ties to traditional religious and political institutions and more use of social media to build personal networks.

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Pew Research Center’s Social & Demographic Trends Project

  • Appendix A: Methodology

    • August 19, 2015

    The Implicit Association Test (IAT) was developed in 1995 by Anthony G. Greenwald of the University of Washington and Mahzarin R. Banaji, now at Harvard University. The test is designed to measure unconscious or implicit preferences of individuals. In the case of race, the goal of the IAT is to measure preference for one race […] Read More

  • About This Report

    • August 19, 2015

    This report summarizes the results of an online experiment that utilized an Implicit Association Test (IAT) to measure racial bias in single-race whites, blacks, Asians and biracial adults with a white and black or a white and Asian racial background. The study sought to measure subconscious racial bias in the five racial groups and to […] Read More

  • Exploring Racial Bias Among Biracial and Single-Race Adults: The IAT

    • August 19, 2015

    To overcome the obstacles of measuring racial attitudes, Pew Research Center conducted an Implicit Association Test (IAT), a technique that psychologists say measures subconscious or “hidden” bias by tracking how quickly individuals associate good and bad words with specific racial groups. Read More

  • Appendix: Data Source

    • July 29, 2015

    The analysis is based on the monthly Current Population Survey (CPS). Collected by the Census Bureau, the CPS is the basis for the national unemployment rate estimate released each month. Designed to be a labor force survey, the questionnaire also collects detailed demographic information on about 130,000 respondents each month. The particular CPS data files […] Read More

  • About This Report

    • July 29, 2015

    This report presents the trends in the living arrangements, household formation and salient labor market outcomes of 18- to 34-year-olds since 2007. The labor market recovery has generally been more robust for better-educated young adults, and the report provides trends broken down by education. The analysis is based on the Current Population Survey. This survey […] Read More