Report

Results of a National Survey of Parents

  • June 24, 2003
  • By Peter D. Hart Research Associates and American Viewpoint
From June 2 to 8, 2003, Peter D. Hart Research Associates and American Viewpoint conducted a survey on behalf of the Center on Alcohol Marketing and Youth at Georgetown University among a random national sample of 801 parents of 12- to 17-year-olds, including oversamples of 100 African-American parents and 100 Hispanic parents. The survey was designed to gauge the opinions that parents of teens hold about teens drinking alcohol, and how teen drinking is affected by alcohol advertising. The survey carries a margin of error of +3.5%. This memorandum highlights some of the key findings that emerge from the survey.