Exposure of Hispanic Youth to Alcohol Advertising

Report Read time:
Exposure of Hispanic Youth to Alcohol Advertising

Hispanics are the fastest growing ethnic group in the United States. Between 1990 and 2000, the U.S. Hispanic population grew 58%, from 22.4 to 35.3 million. This Hispanic population is also younger than the general population: 40% of Hispanics are under 21, versus 30% of the entire population. The number of Hispanics under the age of 21 grew 61% between 1990 and 2000, totaling 17% of the nation's youth under 21 in 2000.

The Center on Alcohol Marketing and Youth commissioned Virtual Media Resources (VMR) to audit the exposure of Hispanic youth to alcohol magazine, television and radio advertising in 2002. In previous reports, the Center has found wide and pervasive overexposure of all youth to alcohol advertising in magazines and on television and radio. This analysis compares the exposure of Hispanic youth to that of non-Hispanic youth, and the Center finds that Hispanic youth were even more overexposed to alcohol advertising than non-Hispanic youth.

Downloads Report Exposure of Hispanic Youth to Alcohol Advertising
Downloads Report Exposure of Hispanic Youth to Alcohol Advertising

Spotlight on Mental Health

MORE FROM PEW

A flock of black-winged birds with their wings fully stretched flies low over a tan marsh interspersed with still blue water. Why Coastal Wetlands Are Crucial for Migratory Birds
Four flowers with yellow petals on a single stem are surrounded by tall dry grasses and blown by a gentle breeze. A brown sign in the background reads “Big Stone National Wildlife Refuge.” Indigenous-Led Conservation Wins Key Protections Nationwide
A transmission tower with power lines extending from it rises above a field of yellow and red flowers, with cloudy skies overhead. Advanced Tech Can Help Ease Energy Transmission Gridlock
A large cypress tree, surrounded by several smaller trees, grows in the murky water of a wetland. Wetland Protection Shift Poses Challenge for States
Composite image of modern city network communication concept

Learn the Basics of Broadband from Our Limited Series

Sign up for our four-week email course on Broadband Basics
Quick View

How does broadband internet reach our homes, phones, and tablets? What kind of infrastructure connects us all together? What are the major barriers to broadband access for American communities?

Pills illustration
Pills illustration

What Is Antibiotic Resistance—and How Can We Fight It?

Sign up for our four-week email series The Race Against Resistance.
Quick View
Pills illustration

Antibiotic-resistant bacteria, also known as “superbugs,” are a major threat to modern medicine. But how does resistance work, and what can we do to slow the spread? Read personal stories, expert accounts, and more for the answers to those questions in our four-week email series: Slowing Superbugs.

Explore Pew’s new and improved
Fiscal 50 interactive

Your state's stats are more accessible than ever with our new and improved Fiscal 50 interactive:

  • Maps, trends, and customizable charts
  • 50-state rankings
  • Analysis of what it all means
  • Shareable graphics and downloadable data
  • Proven fiscal policy strategies

Explore

Welcome to the new Fiscal 50

Key changes include:

  • State pages that help you keep track of trends in your home state and provide national and regional context.
  • Interactive indicator pages with highly customizable and shareable data visualizations.
  • A Budget Threads feature that offers Pew’s read on the latest state fiscal news.

Learn more about the new and improved Fiscal 50.