Analysis

Record Number of Voters Use Digital Tools to Find Poll Locations, Ballot Information

Voter polling
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Before most polls opened on Election Day, more U.S. voters had accessed Voting Information Project (VIP) tools than ever before. These resources use official government data to provide voters with information about polling place locations, hours of operation, and ballot summaries.

The VIP tools had recorded more than 11 million hits as of 1:30 p.m. EST today.

That number is expected to rise significantly as the day goes on, but it has already exceeded the 5.4 million people who used the tools during the 2014 general election season.

VIP, a partnership between The Pew Charitable Trusts, Google, and the states, along with the Internet Association and the world’s top technology companies,  offers free election tools on a national scale. For the 2016 elections, state and local governments, businesses, media companies, nonprofits, and other civic-minded organizations have provided the tools for voters by linking to Get to the Polls, embedding a customizable widget on their own websites or promoting the Short Message Service tool (text VOTE to GOVOTE. 46-8683).

Organizations using VIP tools include Amazon, AOL, AT&T, Facebook, Firefox, Foursquare, Google, the Internet Association, Instagram, LinkedIn, Meetup, Pew, MTV, Tumblr, Twitter, and Weather Underground. In addition, a geographically and politically diverse set of states—Arizona, California, Colorado, Connecticut, Florida, New Jersey, Oregon, Virginia, and Wyoming—as well as various county governments throughout the country, has adopted VIP to disseminate official election information to citizens.

* By sending a text message to Pew, you consent to receive voting information via texts from an automated system. This is a free service, but standard text message rates may apply. You may revoke consent by contacting Pew, including by texting STOP.

Alexis Schuler is the senior director and Monica Leibovitz is an officer for election initiatives at The Pew Charitable Trusts.

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