Election Tech Tuesday: RNC Aims to Enhance Voter Engagement With Data Engineering

Election Tech Tuesday: RNC Aims to Enhance Voter Engagement With Data Engineering

This Election Data Dispatch series explores emerging issues in elections technology and their relationship to the future of voting and civic engagement in America.

RNC Aims to Enhance Voter Engagement With Data Engineering

RNC Aims to Enhance Voter Engagement With Data Engineering

Political parties lag behind commercial businesses in their use of data for targeted communications, but new digital projects are developing partisan tools to reach potential voters. Para Bellum Labs is the newly launched, in-house technology incubator for the Republican National Committee (RNC). The venture has developed five integrated tools to identify likely Republican voters based on real-time information and to use those data to contact those voters and get them to the polls.

The RNC’s precinct captains and volunteers will update and share data through RNC Beacon, the voter relationship management system, and communicate with voters using the organization’s new canvassing app, which connects to the RNC’s database using the RNC Dynamo Application Programming Interface. RNC Dynamo syncs with Facebook and specialized mobile apps used by campaign volunteers working on voter outreach. OneData is the most comprehensive RNC voter file to date, with 18 years of voter contact history, demographic information, and third-party contacts.

The RNC is also targeting voters with Foresight, a scoring system and predictive analytics engine. The system ranks people in the party’s database according to their propensity to vote. Republican committees and campaigns then utilize RNC Control Panel—a data reporting interface—to make real-time decisions, such as where to deploy resources.

Para Bellum Labs plans to hold hackathons later this year to recruit talent and is collaborating with a variety of groups, including students and Silicon Valley developers.

Election Tech Tuesday will discuss the Democratic National Committee’s new technology initiative Project Ivy next week.

Follow us on Twitter using #electiondata and get the latest data dispatches, research, and news by subscribing today.

Spotlight on Mental Health

Composite image of modern city network communication concept

Learn the Basics of Broadband from Our Limited Series

Sign up for our four-week email course on Broadband Basics

Quick View

How does broadband internet reach our homes, phones, and tablets? What kind of infrastructure connects us all together? What are the major barriers to broadband access for American communities?

Pills illustration
Pills illustration

What Is Antibiotic Resistance—and How Can We Fight It?

Sign up for our four-week email series The Race Against Resistance.

Quick View

Antibiotic-resistant bacteria, also known as “superbugs,” are a major threat to modern medicine. But how does resistance work, and what can we do to slow the spread? Read personal stories, expert accounts, and more for the answers to those questions in our four-week email series: Slowing Superbugs.

Explore Pew’s new and improved
Fiscal 50 interactive

Your state's stats are more accessible than ever with our new and improved Fiscal 50 interactive:

  • Maps, trends, and customizable charts
  • 50-state rankings
  • Analysis of what it all means
  • Shareable graphics and downloadable data
  • Proven fiscal policy strategies


Welcome to the new Fiscal 50

Key changes include:

  • State pages that help you keep track of trends in your home state and provide national and regional context.
  • Interactive indicator pages with highly customizable and shareable data visualizations.
  • A Budget Threads feature that offers Pew’s read on the latest state fiscal news.

Learn more about the new and improved Fiscal 50.