Brian Jeffriess, CEO of Australian Southern Bluefin Tuna Industry Association, on Harvest Strategies

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Brian Jeffriess, CEO of Australian Southern Bluefin Tuna Industry Association, on Harvest Strategies

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Brian Jeffriess, a respected voice in the international world of bluefin tuna, serves as chief executive officer of the Australian Southern Bluefin Tuna Industry Association. He is well-known for his leadership on southern bluefin tuna and as an early supporter of harvest strategies as a way to rebuild and manage fish populations. A harvest strategy is a pre-agreed framework for making fisheries management decisions, including quota setting. In this video, Jeffriess discusses how cooperation on harvest strategies among industry, scientists, managers, and other stakeholders can lead to more sustainable—and profitable—tuna fisheries.