In 2014, The Pew Charitable Trusts conducted polling to help election officials and policymakers better understand what voters know about registration requirements and opportunities in their states. Voters in North Carolina:
- Strongly support reforms to provide voter registration online and make registration lists more accurate.
- Have major gaps in their knowledge of voter registration opportunities and policy.
- Do not know which office is responsible for managing and conducting elections.
- Primarily use online search engines for information about elections.
On behalf of The Pew Charitable Trusts, Public Opinion Strategies and the Mellman Group conducted a survey of 553 registered voters in North Carolina. Interviews were conducted Jan. 7-12, 2014. The margin of error on a sample size of N=553 is plus or minus 4.2 percent.