California's New Online Voter Registration Outreach Tool Kit

Article By: Sean Greene & Keara Castaldo Read time:
Projects: Election Initiatives
California's New Online Voter Registration Outreach Tool Kit

Future of California Elections—a collaboration of state officials, community organizations, and reform groups that works to improve California’s election system—has announced a new resource to help interested individuals and organizations promote the state’s online voter registration system. The free outreach tool kit includes suggested language for emails, newsletters, and press releases; messages and images for social media content; and instructions to embed a link to California’s online registration portal. The link is available in each of the 10 languages supported by the portal: English, Spanish, Chinese, Hindi, Japanese, Khmer, Korean, Tagalog, Thai, and Vietnamese.

The tool kit also includes demographic statistics about California’s population of eligible but unregistered citizens, who make up almost a third of all eligible voters in the state. Youth and minority citizens are the most underrepresented among the registered population.

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