Los Angeles County Promotes Voting Information Through New Channels

Los Angeles County Promotes Voting Information Through New Channels

For the 2014 general election, the Los Angeles County Registrar-Recorder/County Clerk’s office wanted to expand the reach of its election data so more voters could easily access the information they needed to cast their ballots. It turned to Pew’s Voting Information Project (VIP), making the county’s official information available through VIP’s free tools and apps, including the customizable Voting Information Tool (VIT) and the texting or short messaging service tool, which provide voters easy access to election information online and through mobile devices.

“The way people live their lives today has changed. Their devices are a central part of how they live their lives and people use media in a much different way than they used to. We need to engage voters where they are, increasingly that’s online and on mobile devices,” said Dean C. Logan, LA county’s Registrar-Recorder/County Clerk.

The county also launched a large-scale media campaign, directing voters to the Voting Information Project’s tools through local radio, news broadcasts, newspapers, blogs, and social media. In the days leading up to the election, the county’s website, which featured a customized version of the voting tools, received more than a million visitors with roughly one-third of the traffic from mobile devices.

“This partnership is an excellent example of collaborating with strong messengers to engage a diverse electorate through new, more relevant tactics. The tools made available by the VIP are making these new strategies possible,” Logan stated.

Follow us on Twitter using #electiondata and get the latest data dispatches, research, and news by subscribing today

The front facade of the Supreme Court of the United States in Washington, DC.
ian-hutchinson-U8WfiRpsQ7Y-unsplash.jpg_master

Agenda for America

A collection of resources to help federal, state, and local decision-makers set an achievable agenda for all Americans

Quick View

Data-driven policymaking is not just a tool for finding new solutions for emerging challenges, it makes government more effective and better able to serve the public interest. In the coming months, President Joe Biden and the 117th Congress will tackle a number of environmental, health, public safety, and fiscal and economic issues—nearly all of them complicated by the COVID-19 pandemic. To help solve specific, systemic problems in a nonpartisan fashion, Pew has compiled a series of briefings and recommendations based on our research, technical assistance, and advocacy work across America.

Lightbulbs
Lightbulbs

States of Innovation

Data-driven state policy innovations across America

Quick View

Data-driven policymaking is not just a tool for finding new solutions for difficult challenges. When states serve their traditional role as laboratories of innovation, they increase the American people’s confidence that the government they choose—no matter the size—can be effective, responsive, and in the public interest.