The UK based NGOs WWF, Greenpeace, the RSPB, the Marine Conservation Society (MCS), ClientEarth, NEF (the New Economics Foundation) and OCEAN2012—a broad alliance of organisations, including development and environment organisations, divers, commercial and recreational fisher organisations as well as research institutions and aquariums—seek to promote a reformed Common Fisheries Policy (CFP) which is built on the following guiding principles.