The State of Online Video
Seven in ten adult internet users (69%) have used the internet to watch or download video. That represents 52% of all adults in the United States.
Driven by the popularity of online video among 18-29 year-olds, there have been dramatic increases since 2007 in the number of American adults watching:
- Comedy or humorous videos, rising in viewership from 31% of adult internet users in 2007 to 50% of adult internet users in the current survey
- Educational videos, rising in viewership from 22% to 38% of adult internet users
- Movies or TV show videos, rising in viewership from 16% to 32% of adult internet users
- Political videos, rising in viewership from 15% to 30% of adult internet users
Read the full report, The State of Online Video, on the Pew Internet & American Life Project's Web site.
