PEJ New Media Index: For the Second Straight Week, Bloggers Focus on Balloon Boy and Global Warming

Report Read time:
PEJ New Media Index: For the Second Straight Week, Bloggers Focus on Balloon Boy and Global Warming

For bloggers, the ongoing fallout from the infamous October 15 "balloon boy" hoax was the top subject last week-and anger permeated much of the online commentary.

From October 19-23, fully 32% of the links to news-related stories from blogs were to the balloon story, according to the New Media Index from the Pew Research Center's Project for Excellence in Journalism. (That roughly triples the attention (10%) the subject generated the previous week.) News that the parents of  "balloon boy" Falcon Heene would likely be charged with a crime drove interest last week, with bloggers expressing outrage over irresponsible parenting, voicing criticism of media coverage and offering critiques of the reality-show culture that may have spawned the episode.

Three of the five most widely viewed YouTube videos last week were also connected to the balloon story. Two of them featured clips from the October 15 CNN interview that provided one of the earliest clues that the tale might have been concocted.

Also for the second week in a row, global warming was among the top stories in blogs, accounting for 10% of the links-although that was down from 50% the previous week. Skeptics of global warming dominated the conversation in both weeks, most recently reacting to a warning from British Prime Minister Gordon Brown about catastrophic danger if a climate change agreement is not reached by December's UN Summit. Many bloggers who criticized Brown's remarks pointed to the same article that spurred the previous week's discussion-an October 9 BBC report that questioned the science of global warming. 

The global warming story, in particular, reveals how a sector of the public, passionate over a particular subject, can quickly assemble online.

Read the full report For the Second Straight Week, Bloggers Focus on Balloon Boy and Global Warming on the Pew Research Center's Project for Excellence in Journalism Web site.

America’s Overdose Crisis
America’s Overdose Crisis

America’s Overdose Crisis

Sign up for our five-email course explaining the overdose crisis in America, the state of treatment access, and ways to improve care

Sign up
Quick View
America’s Overdose Crisis

America’s Overdose Crisis

Sign up for our five-email course explaining the overdose crisis in America, the state of treatment access, and ways to improve care

Sign up

MORE FROM PEW

A winding river in Alaska, lined with green and yellow trees, a green river valley, and distant mountains. 4 Reasons to Improve Federal Land Conservation Policy
Montana State Capitol Building How Sustainable Is Your State's Pension Plan?
Boat ride with Tim Jones, Manger of Big Bend Seagrasses and St. Martin’s Marsh Aquatic Preserves, Florida Department of Environmental Protection on May 12, 2019 in Crystal River, Florida Plan Aims to Protect the Gulf of Mexico's Seagrass Bed
Boy (12-13) mopping kitchen floor behind mother counting bills Millions of Homeowners Are Eligible for Relief
Composite image of modern city network communication concept

Learn the Basics of Broadband from Our Limited Series

Sign up for our four-week email course on Broadband Basics
Quick View

How does broadband internet reach our homes, phones, and tablets? What kind of infrastructure connects us all together? What are the major barriers to broadband access for American communities?