The Greater Philadelphia Cultural Alliance's most recent research report, Research into Action: Pathways to New Opportunities, offers specific insights into how the Philadelphia region's diverse population engages with the arts and the report provides specific strategies for cultural organizations looking to build stronger audience connections.
"Despite the economic challenges facing cultural organizations, our research still reveals excellent prospects for expanded audience participation," said Peggy Amsterdam, Greater Philadelphia Cultural Alliance President. "Steps to success will be different for every organization, but the focus needs to be on engaging people in a meaningful and personal experience."
Read the full report Research Into Action: Pathways to New Opportunities on the Greater Philadelphia Cultural Alliance's Web site.
Read the related press release.