Many Americans are jumping into the fast, mobile, participatory Web without considering all the implications. If nothing really bad has happened to someone, they tend neither to worry about their personal information nor to take steps to limit the amount of information that can be found about them online.
This finding dovetails with our previous work related to spyware -- software that covertly tracks a user as they navigate the net. Internet users who said they had not encountered spyware were less likely to view it as a serious threat and more likely to say it's just part of life online.
Read the full report Privacy Implications of Fast, Mobile Internet Access on the Pew Internet & American Life Project Web site.