PEJ News Coverage Index: April 1 - 6, 2007, The Media Primary Keeps Rolling

PEJ News Coverage Index: April 1 - 6, 2007, The Media Primary Keeps Rolling

The first story on the April 3 edition of NBC's “Today” show was media manna for Mitt Romney. NBC's Andrea Mitchell reported that the former Massachusetts governor had raised $20 million in the first quarter of 2007 to outpace rivals, calling it “the big surprise on the Republican side.”

“Romney,” she added, “is now the undisputed winner of the money primary.”

The next evening, Charlie Gibson led ABC's nightly newscast by trumpeting the news on the Democratic side. Senator Barack Obama had collected $25 million to trail frontrunner Hillary Clinton by only $1 million. “Tonight, Barack Obama's extraordinary fundraising windfall,” Gibson declared, “shattering expectations and shaking up the presidential race.”

Nine months before any citizen casts a vote, what was once called the “invisible” or media primary for the 2008 presidential race is well underway. Only now it is hardly invisible.

Last week's first quarter fundraising statistics were not treated as a minor inside story about money, for instance, but as a major milestone for establishing frontrunners and expectations. Romney and Obama, by exceeding those expectations, were the big winners. McCain and Clinton were, by media calculations at least, the losers.

With dollars driving the narrative, the campaign was the second biggest story last week, filling 10% of the overall newshole for the week of April 1-6, 2007, according to PEJ's News Coverage Index.

Read the full article and view charts on the Project for Excellence in Journalism Web site. 

Spotlight on Mental Health

Composite image of modern city network communication concept

Learn the Basics of Broadband from Our Limited Series

Sign up for our four-week email course on Broadband Basics

Quick View

How does broadband internet reach our homes, phones, and tablets? What kind of infrastructure connects us all together? What are the major barriers to broadband access for American communities?

Pills illustration
Pills illustration

What Is Antibiotic Resistance—and How Can We Fight It?

Sign up for our four-week email series The Race Against Resistance.

Quick View

Antibiotic-resistant bacteria, also known as “superbugs,” are a major threat to modern medicine. But how does resistance work, and what can we do to slow the spread? Read personal stories, expert accounts, and more for the answers to those questions in our four-week email series: Slowing Superbugs.

Explore Pew’s new and improved
Fiscal 50 interactive

Your state's stats are more accessible than ever with our new and improved Fiscal 50 interactive:

  • Maps, trends, and customizable charts
  • 50-state rankings
  • Analysis of what it all means
  • Shareable graphics and downloadable data
  • Proven fiscal policy strategies


Welcome to the new Fiscal 50

Key changes include:

  • State pages that help you keep track of trends in your home state and provide national and regional context.
  • Interactive indicator pages with highly customizable and shareable data visualizations.
  • A Budget Threads feature that offers Pew’s read on the latest state fiscal news.

Learn more about the new and improved Fiscal 50.