Exposure of African American Youth to Alcohol Advertising, 2003–2004

Alcohol advertising on radio, television and magazines reached more African American youth than their peers in 2003 and 2004 on a per capita basis, according to Exposure of African American Youth to Alcohol Advertising, 2003-2004, a report by the Center on Alcohol Marketing and Youth (CAMY) at Georgetown University. During this same period, overall youth exposure to alcohol advertising in magazines and on radio has declined, but this report finds that African American youth continue to be exposed at higher levels than their peers.