Radio Daze: Alcohol Ads Tune in Underage Youth

Radio Daze: Alcohol Ads Tune in Underage Youth

America's youth heard more beer and distilled spirits commercials on the radio in 2001 and 2002 than did people of legal drinking age, according to a report by the Center on Alcohol Marketing and Youth at Georgetown University. Wine advertisers, on the other hand, exposed youth to significantly less radio advertising than adults.