Is Broadband Affordable for Middle-Class Families?

Maps show that the availability of low-cost options varies across the U.S.

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Is Broadband Affordable for Middle-Class Families?


The federal Broadband Equity, Access, and Deployment Program (BEAD), created under the Infrastructure Investment and Jobs Act (IIJA) in 2021, provides $42.45 billion to help states expand the availability of affordable high-speed internet, which policymakers nationwide now recognize is essential to success for American families and businesses in today’s digital world.

Since Congress enacted the IIJA, much of the discussion among policymakers and the public regarding BEAD has focused on efforts to connect low-income populations. The discussion overlooks the fact that the program requires states to ensure that, in communities where BEAD funding is used to expand internet access, “high-quality broadband services are available to all middle-class families … at reasonable prices.” However, the National Telecommunications and Information Administration (NTIA), the federal agency that administers BEAD, does not set a benchmark for such affordability, leaving each state to determine what “reasonable prices” means for its residents.

This is a challenging task for states for several reasons, including the need to avoid the perception of “rate regulation”—government authority over utility pricing, which the federal and state governments do not have for internet services. States also have to consider the absence of data and research on affordability, and the effect of broadband subscription costs on the budgets of middle-income households. The Pew Charitable Trusts sought to help states address the reasonable price requirement by demonstrating that what qualifies as affordable broadband for middle-class families could vary widely. No one standard exists for broadband affordability, but in 2016, the Federal Communications Commission (FCC) began using a benchmark of 2% of monthly household income while acknowledging that this benchmark serves “as a clear yardstick for charting changes, not as an inherently meaningful level.”

Pew used the FCC’s benchmark, which, though not binding, can offer states a baseline to create data visualizations and demonstrate broadband affordability across counties, states, and regions, and pairs those findings with data on county- and state-level broadband plan subscription rates. Together, these data points provide states with the fullest possible picture of middle-class broadband needs in their communities. Importantly, Pew is not recommending that states adopt the 2% benchmark and encourages them to consider whether a higher standard is more appropriate for their populations.  Instead, Pew is using the 2% standard to demonstrate the extent to which “reasonable prices” can vary across or within states.

Overall, Pew’s findings indicate that no single solution or standard can apply across all states. Rather, states will need to take a customized approach to their BEAD-funded broadband access projects to meet the needs of middle-class families across diverse U.S. communities.


The 2% benchmark offers several advantages, including revealing how affordability fluctuates based on differing cost-of-living standards and how broadband fits into a household’s monthly budget. For the purposes of this analysis, Pew assumed that middle-class household incomes range from $40,000 to $150,000 nationally. Using that income range and the 2% benchmark generates a national median affordability standard of $93.21. This standard is higher than the average plan price reported by some outside organizations, such as New America, which found in 2020 that among 290 internet service plans, the average nonpromotional price was $83.41 a month. However, it is lower than the FCC’s reasonable comparability benchmark for 2023, which indicated that an unlimited data plan offering 100 megabits per second (Mbps) for downloads and 20 Mbps for uploads should cost $105.03.

Breaking the country down according to the U.S. Census Bureau's geographic regions (Northeast, Midwest, South, and West) shows a wide range of affordability. Using Pew’s income range and the 2% benchmark, median middle-class broadband affordability ranged regionally from $107.64 in the Northeast to $84.79 in the South. (See Figure 1.)

Figure 1

Median Affordable Costs for Broadband Were Highest in the Northeast, Lowest in the South

Affordable pricing for high-speed internet using the 2% benchmark by region, 2021

Created with Highcharts 10.3.3 Zoom in + Zoom out - Midwest$97.44 Northeast$107.65 South$84.79 West$100.72 $50$100$150

© 2023 The Pew Charitable Trusts

However, because incomes diverge significantly within regions, not all middle-class households could afford that benchmark. According to Pew’s income range, 51% to 57% of each region’s population would be middle class, of which 69% to 83% would be able to pay the 2% benchmark. (See Table 1.) This leaves as much as 30% of middle-class families without access to an affordable home broadband subscription and suggests that state officials should consider a wide range of potential middle-class incomes when developing this policy.

Table 1

Census Regions Population in Middle Class Monthly Affordability Standard % of Middle Class Meeting Monthly Affordability Standard
Northeast 55% $107.65 72%
West 55% $100.72 70%
Midwest 57% $97.44 69%
South 51% $84.79 83%

Source: Pew analysis of data from U.S. Census Bureau, “American Community Survey 5-Year Data (2009-2021)” (2023), 

Applying the 2% benchmark by state reveals even greater variation in affordability. Rhode Island had the highest median affordability at $150.73 a month, while Mississippi had the lowest at $68.53, (Note: The Washington, D.C., affordability benchmark was $155.91.)

Figure 2

Median Affordable Price in High-Cost Regions Is More Than Double That in Low

Affordable pricing for high-speed internet using the 2% benchmark by state, 2021

Created with Highcharts 10.3.3 Zoom in + Zoom out - $50$100$150$200

© 2023 The Pew Charitable Trusts

At the county level, the variation in affordability becomes most stark. County-level baselines ranged from $28.52 (Issaquena County, Mississippi, which has a median income of $17,109) to $261.37 (Loudoun County, Virginia, which has a median income of $156,821) a month. (See Figure 3.)

Even within states, counties showed some dramatic differences. For example, the median affordability price for Texas is $92.80, but in Dimmit County in South Texas, the affordable baseline was $41.67, and in Rockwall County, located in the Dallas-Fort Worth metroplex, affordability was $185.99.

Figure 3

County-Level Median Affordable Prices for High-Speed Internet Varied by More Than $230 a Month Nationwide

Affordable pricing for high-speed internet using the 2% benchmark by county, 2021

Created with Highcharts 10.3.3