Active School Fundraisers Support Student Health, School Budgets

Carwashes, walk-a-thons, and other fun events win praise from parents, administrators, and policymakers

Fundraisers are a crucial source of money for many schools© Victoria Snowber / Digital Vision via Getty Images

When asked about preferences for public school fundraising efforts, parents in Ohio chose activity-based events, auctions of donated items, and solicitations for donations over bake sales.

For many schools, fundraisers are a crucial source of money for classroom supplies, extracurricular groups, educational trips, and other activities that enhance children’s learning opportunities. Activity-based fundraising events are the best strategy for generating revenue while also promoting student and community well-being. These activities reinforce the healthy eating habits that school meal programs reflect in their menus and instill in the young people they serve.

Too often, however, fundraising campaigns rely on sales of food and drinks that do not support the health of students and may compete with school meal programs. In 2000, more than 80 percent of schools sold food on campus or in the community to raise money, and the most popular items for sale were chocolate, candy, baked goods, and sweetened drinks.

Fortunately, school leaders, parents, and students increasingly recognize that raising money and promoting good health can go hand in hand. Recent polls in Louisiana and Ohio found that activity-based fundraisers, such as carwashes and walk-a-thons, were the most preferred way to raise money among voters with kids in public schools. Further, in 2016, Healthy Eating Research and Bridging the Gap published an issue brief on food-related fundraising in schools, which found that over the past decade a variety of positive changes have improved the healthfulness of fundraisers.

“Encouraging staff, students, and parents to offer nonfood fundraisers or substitute healthy food and beverage in fundraising sends a consistent message that supports healthy eating before, during, and after the school day,” says Stephanie Joyce, a nutrition adviser with the Alliance for a Healthier Generation’s Healthy Schools Program.

States support healthier fundraisers

States also have shown their support of healthy fundraisers. Between 2010 and 2012, 70 percent of states provided guidance to schools and districts to discourage the sale of unhealthy food or beverages in school fundraisers, and 78 percent provided technical assistance on the topic, according to the Centers for Disease Control and Prevention.

In the 2014-15 school year, the U.S. Department of Agriculture implemented the Smart Snacks in School nutrition standards, which apply to all food and beverages sold on campus during the school day. These standards pertain to items sold a la carte, in the campus store, and in vending machines and aim to maintain a consistently healthy message beyond the lunch line.  Smart Snacks must be a fruit, a vegetable, protein, dairy, or whole grain; have fewer than 200 calories; and be low in fat, sodium, and sugar.

However, state agencies are permitted to offer exemptions to the Smart Snack standards for occasional fundraisers during the school day. Almost every state has taken action to establish or revise their rules for on-campus food-based fundraisers in recent years, and although some have chosen to rely on unhealthy fundraising options, most have limited exemptions so that the message to children to prioritize health remains consistent.

School fundraisers support kids’ health

Many districts, schools, and school-sponsored clubs raise money in unique and creative ways that promote good health and nutrition; for example:

  • Recently, an elementary school in Cleveland hosted a community 5K Derby Dash to raise money and promote community health and wellness. On the opposite side of the country, S.D. Spady Elementary School in Palm Beach County, Florida, hosted a 3K Color Run and won a Smart Fundraiser award from the state Department of Agriculture. 
  • In Burbank, California, middle-schoolers hosted a Trashin’ Fashion show, in which students walked the runway wearing outfits constructed almost entirely from recycled materials. These creative designs included a sleeveless top made of bubble wrap, a skirt made of disposable cup lids, and an entire outfit—shoes and earrings included—made from juice packets. 
  • Fernbank Elementary School in DeKalb County, Georgia, modified its food-centric fundraisers to be consistent with the healthy messages provided to students during the school day. The Donuts Before Dawn fundraiser became Smoothies at Sunrise and uses greens grown in the school’s garden.
  • A PTA group in Portland, Oregon, raised money for the eighth-grade annual trip to Washington, D.C., by enlisting students to give adults a night off by babysitting younger children or taking care of pets. The proceeds from these efforts went toward reducing trip costs. The group strategically planned babysitting nights to coincide with evenings when the school had already scheduled parent events.

From fun runs to fashion shows to parents’ night out, these and other great ideas can help schools raise money without undermining students’ good nutrition. By choosing healthy alternatives, schools reinforce positive eating and physical activity habits for kids and community members. 

Spotlight on Mental Health

This video is hosted by YouTube. In order to view it, you must consent to the use of “Marketing Cookies” by updating your preferences in the Cookie Settings link below. View on YouTube

This video is hosted by YouTube. In order to view it, you must consent to the use of “Marketing Cookies” by updating your preferences in the Cookie Settings link below. View on YouTube

School Fundraisers: A Back Door for Junk Food?
Promote Good Health While Raising Money for Schools
KSHF_CookingUpChange_er_OWN_11_20973
KSHF_CookingUpChange_er_OWN_11_20973
Article

Promote Good Health While Raising Money for Schools

Learn More
Quick View
Article

Research shows that healthy kids do better in school. That’s why there are nutrition standards for food and drinks sold in schools. But a gap in the rules is letting some states make choices that threaten children’s health.

Learn More
Composite image of modern city network communication concept

Learn the Basics of Broadband from Our Limited Series

Sign up for our four-week email course on Broadband Basics

Quick View

How does broadband internet reach our homes, phones, and tablets? What kind of infrastructure connects us all together? What are the major barriers to broadband access for American communities?

Pills illustration
Pills illustration

What Is Antibiotic Resistance—and How Can We Fight It?

Sign up for our four-week email series The Race Against Resistance.

Quick View

Antibiotic-resistant bacteria, also known as “superbugs,” are a major threat to modern medicine. But how does resistance work, and what can we do to slow the spread? Read personal stories, expert accounts, and more for the answers to those questions in our four-week email series: Slowing Superbugs.

Explore Pew’s new and improved
Fiscal 50 interactive

Your state's stats are more accessible than ever with our new and improved Fiscal 50 interactive:

  • Maps, trends, and customizable charts
  • 50-state rankings
  • Analysis of what it all means
  • Shareable graphics and downloadable data
  • Proven fiscal policy strategies

Explore

Welcome to the new Fiscal 50

Key changes include:

  • State pages that help you keep track of trends in your home state and provide national and regional context.
  • Interactive indicator pages with highly customizable and shareable data visualizations.
  • A Budget Threads feature that offers Pew’s read on the latest state fiscal news.

Learn more about the new and improved Fiscal 50.