The New Media Ecology: How the Internet is Changing Consumer Behavior and Expectations

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The New Media Ecology: How the Internet is Changing Consumer Behavior and Expectations

Lee Rainie, director of the Pew Internet & American Life Project, describes the changes introduced into the consumer world by the Internet, the cell phone, and other technology devices. And he covers some of the major implications of those changes for organizations and businesses that deal with consumers.

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