CFPB Proposal for Payday and Other Small Loans

A survey of Americans

CFPB Proposal for Payday and Other Small Loans: A Survey of Americans


Payday loans typically carry annual percentage rates of 300 to 500 percent and are due in a lump sum, or balloon payment, on the borrower’s next payday, usually about two weeks later. These loans are advertised as quick fixes for unexpected expenses, but repaying them consumes more than a third of an average borrower’s paycheck, leading to repeated borrowing for an average of about half the year. Approximately 12 million Americans use payday loans annually, spending an average of $520 in fees to repeatedly borrow $375.

In March 2015, the Consumer Financial Protection Bureau (CFPB), the federal agency with authority over payday loans, proposed a framework for regulating these and similar loans. The Pew Charitable Trusts then conducted polling in May to gauge Americans’ views on payday lending, the key elements of the CFPB proposal, and the types of loans that would be likely to result from it. The survey found that:

  • 75 percent of respondents believe that payday loans should be more regulated; similarly, in a 2013 Pew survey, 72 percent of payday loan borrowers said they wanted more regulation. (See Figure 2.)
  • By large margins, the public favors each of the major components of the CFPB framework, including requiring loans to be repayable in affordable installments. (See Figure 3.)
  • Respondents overwhelmingly see as unfair the prices charged for loans currently offered by payday lenders, some of which probably would still be available under the proposed CFPB framework. (See Figure 5.)
  • By a ratio of more than 5-to-1, respondents favor allowing banks to offer small loans at lower prices than those charged by payday lenders. (See Figure 3.)
  • Respondents believe the types of small loans that would probably be offered by banks have fair prices, even though the rates are higher than those for mainstream credit, such as credit cards. (See Figures 5 and 6.)

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Negative views of payday lenders outnumber positive ones by a 5-1 ratio.

Figure 1

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Figure 2

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Figure 3

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Figure 4

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Some lenders make $500 loans that are due in full after two weeks, while others stretch repayment over more than a year. The CFPB proposal would allow lenders to continue offering some two-week loans and would not limit the length of other loans.

Figure 5

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By overwhelming margins, Americans view payday loan prices as unfair. In contrast, they consider the approximate prices that banks would probably charge for such loans to be fair. Figure 5 shows respondents’ opinions about two high-cost payday installment loans that would probably continue to exist under the CFPB’s proposal and a lower-cost, small installment loan that banks might offer.

Figure 6

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Americans consider checking account overdraft fees to be unfair, but they view a similar fee for a three-month, $300 loan as fair. The CFPB is considering new policies for regulating overdraft practices and small-dollar loans.


On behalf of The Pew Charitable Trusts, Social Science Research Solutions (SSRS) conducted a nationally representative random-digit-dialing (RDD) telephone survey of 1,018 adults. Interviews were conducted May 27-31, 2015. The margin of error including the design effect is plus or minus 3.7 percent. SSRS conducted 512 interviews via cellphone and 36 in Spanish. A more detailed methodology is available at


  1. The Pew Charitable Trusts, Payday Lending in America: Who Borrows, Where They Borrow, and Why (2012), 8, media/legacy/uploadedfiles/pcs_assets/2012/PewPaydayLendingReportpdf.pdf .
  2. Consumer Financial Protection Bureau, Small Business Advisory Review Panel for Potential Rulemakings for Payday, Vehicle Title, and Similar Loans: Outline of Proposals Under Consideration and Alternatives Considered, March 26, 2015, cfpb_outline-of-the-proposals-from-small-business-review-panel.pdf . For a summary of the proposal, analysis, and recommendations, see .

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