The internet is a valuable research tool for online shoppers and at times provides information that is critically important in purchase decisions. Yet, more often than not, purchases are consummated offline and post-purchase online commentary is only a small part of a typical shopper's activities. This is the role of the internet across three different products.
This report from the Pew Internet & American Life Project finds that:
Read the full report The Internet and Consumer Choice on the Pew Internet & American Life Project Web site.