Two-thirds (66%) of online Americans say they have purchased a product online, such as a book, toy, music, or clothing. Attitudes and perceptions play a key role in whether online users choose to purchase products online.
While the number of e-shoppers continues to grow, there is still widespread concern in the internet population about the safety of financial and personal data online. And fully 58% of internet users say they have felt frustrated, confused or overwhelmed during online shopping.
Internet users' attitudes about online shopping are not entirely consistent. They are willing to shop online because it is convenient and a time-saver, but they also do not like sending personal or credit card information over the internet. Our analysis suggests that if concerns about the safety of the online shopping environment were eased and if shoppers felt that online shopping saved them time and was convenient, the number of online shoppers would be higher.
Read the full report Online Shopping on the Pew Internet & American Life Project Web site.