Consumers Continue to Load Up on Prepaid Cards

Feb 06, 2014

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The general purpose reloadable prepaid card is a relatively new consumer financial product that is growing in popularity. This report, “Consumers Continue to Load Up on Prepaid Cards,” finds that prepaid cards became increasingly accessible in 2013, and in many instances are now more affordable than basic checking accounts. But, while prepaid cards offer many benefits, consumer protections lag far behind other banking products.

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U.S. consumers loaded more than $64 billion onto general purpose reloadable prepaid cards in 2012, according to the Mercator Advisory Group, up from $56.8 billion in 2011.

The increasing popularity of the cards is good news for consumers who want an alternative to traditional checking or credit accounts—particularly because these cards have become more affordable over the past year and, in many cases, offer lower and fewer fees than basic checking accounts.

But there are no federal laws or regulations that directly protect consumers from hidden fees, liability for unauthorized transactions, or loss of funds in the event of an issuing institution’s failure. Nor are there federal rules requiring these cards to provide disclosures of fees, terms, conditions, or dispute resolution practices.

Federal Reserve Board checking account rules that require consumers to affirmatively opt in to overdraft service also do not apply to GPR cards, and there are no rules preventing other credit products such as a line of credit from being attached to prepaid cards.

Considering the growing use of these cards as an alternative or complementary product to the traditional checking account, it is important for consumers to be able to keep the funds on their GPR prepaid cards secure and perform transactions without risk of losing money or going into debt.

Comparing the data from 2012, when Pew first examined GPR prepaid cards, to 2013, the market has changed in many respects. Outside of the largest providers that make up most of the market, the other cards being offered include many new entrants, including retail banks and established financial services companies.

In addition, the fee structures of many of these cards are shifting. More cards are charging monthly fees but not charging other transaction-based fees, such as point-of-sale or customer service fees. This fee structure more closely resembles traditional checking accounts than a fee structure in which no monthly fee is charged and cardholders incur fees for various uses of the card.

Importantly, though, when Pew compared the median costs of cards using its three model consumers—savvy, basic, and inexperienced—the results for 2013 showed that these cards were slightly cheaper than the cards studied in 2012.

Other key finding:

  • Prepaid cards offered by large banks are particularly economical compared to the cards studied in 2012.
  • When comparing the cost of prepaid cards and checking accounts offered at the same large financial institutions, prepaid cards are often a better deal.
  • Prepaid cards do not offer consumers the limited liability protection required by federal law for checking accounts, mostly due to omissions in the terms provided, but sometimes because of shifts of liability onto the cardholder.
  • The terms of almost all prepaid cards explicitly state that customers’ funds would be covered by FDIC insurance, but some disclose that they do not—with disclosure much clearer in 2013 than it was in 2012.
  • Arbitration agreements, which require a customer to settle any dispute using a private, third-party decision maker, are increasingly included in prepaid cardholder agreements.

To ensure that GPR prepaid cards are a safe financial product, Pew recommends the following policies be mandated by law or regulation:

  • GPR prepaid cards should not have overdraft or other automated or linked credit features. 
  • Prepaid cardholders should be protected against liability for unauthorized transactions that occur either when a card is lost or stolen or a charge is incorrectly applied.
  • GPR prepaid cardholders should have access to account information and transaction history.
  • GPR prepaid cards should be required to provide information about terms, conditions, and fees in a uniform, concise, and easy-to-read format. This information should be included with the card packaging so that it is accessible pre-purchase at retail outlets as well as online.
  • Prepaid card funds should be federally insured against loss caused by the failure of an institution.
  • Pre-dispute binding arbitration clauses in cardholder agreements, which prevent cardholders from having the choice to challenge unfair and deceptive practices or other legal violations in court, should be prohibited.

What is a GPR Prepaid Card?

General purpose reloadable prepaid cards are a relatively new financial product. Pew defines a GPR prepaid card as a product that is generally available to the public, allows customers to load funds via cash and direct deposit, and provides the ability to spend money at unaffiliated merchants and to access funds through ATMs. Most cards have additional features, such as online bill-paying capabilities.

What Are the Two Types of GPR Prepaid Cards?

Consumers can choose from two different types of GPR prepaid cards based on the card issuer: program managers or banks. The type of card issuer affects the terms of service, consumer protections and where the cards are sold.

Where Do Consumers Purchase GPR Prepaid Cards?

Prepaid cards operated by a program manager are available to consumers online or in stores such as Wal-Mart Stores Inc. and CVS Caremark Corp. These cards continue to gain popularity and are used by consumers as a direct substitute for, or complement to, a checking account, with an estimated $64.5 billion loaded onto them in 2012.4

Consumers purchase prepaid cards operated by a bank from the card issuer online or at the bank.

Do GPR Prepaid Cards Offer Consumers the Same Protections as More Traditional Financial Products?

Federal consumer protection requirements for GPR prepaid cards are scant to nonexistent, offering consumers little to no protection often afforded by more traditional financial products.

See the images below to learn more about the two different types of prepaid cards.  

Prepaid Cards Operated by a Program Manager

The Card Issuer creates and backs the prepaid card while the Program Manager handles marketing and provides customer services:

Prepaid Cards Operated by a Program Manager

Prepaid Cards Operated by a Bank

The Card Issuer creates, backs, markets, and provides customer services:

Prepaid Cards Operated by a Bank

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