In America's embattled newspaper industry, some business innovations are showing clear signs of success, according to a new report by the Pew Research Center. While many of these are occurring on the digital side, some papers are generating new print revenue-through circulation gains, niche products and even sales reorganization.
The report follows a year-long effort to identify newspaper successes in the search for new business models. This report analyzes four such dailies whose executives explained, in detail, the motivation and strategy behind their experiments and shared internal data about the results with the Pew Research Center's Project for Excellence in Journalism.
Their innovations-ranging from sales force restructuring to rebranding the print product to web consulting for local merchants-are generating significant new income.
Read the full report, "Newspapers Turning Ideas into Dollars," at the Pew Research Center's Project for Excellence in Journalism website.