Mobile Health Has Found Its Market In Smartphone Owners

Nov 08, 2012

Fully 85% of U.S. adults own a cell phone. Half own smartphones, which expands their mobile internet access and enables mobile software applications.

One in three cell phone owners (31%) have used their phone to look for health information. In a comparable, national survey conducted two years ago, 17% of cell phone owners had used their phones to look for health advice.

Smartphone owners lead this activity: 52% gather health information on their phones, compared with 6% of non-smartphone owners. Cell phone owners who are Latino, African American, between the ages of 18-49, or hold a college degree are also more likely to gather health information this way.

Read the full report, Mobile Health Has Found Its Market In Smartphone Owners, on the Pew Research Center's Internet & American Life Project website.

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