On Election Day 2012, the Pew Internet & American Life Project finds social media to be a significant part of the process by which voters are talking about their ballot selections, especially younger voters:
Social media platforms have also become a notable venue for people to try to convince their friends to vote.
30% of registered voters have been encouraged to vote for Democrat Barack Obama or Republican Mitt Romney by family and friends via posts on social media such as Facebook or Twitter.
20% of registered voters have encouraged others to vote by posting on a social networking site such as Facebook or Twitter.
Read the full report, Social Media and Voting, on the Pew Research Center's Internet & American Life Project website.