One-in-Five Registered Voters Talking About How They Voted on Social Media

Nov 06, 2012

On Election Day 2012, the Pew Internet & American Life Project finds social media to be a significant part of the process by which voters are talking about their ballot selections, especially younger voters:

  • 22% of registered voters have let others know how they voted on a social networking site such as Facebook or Twitter.

Social media platforms have also become a notable venue for people to try to convince their friends to vote.

  • 30% of registered voters have been encouraged to vote for Democrat Barack Obama or Republican Mitt Romney by family and friends via posts on social media such as Facebook or Twitter.
  • 20% of registered voters have encouraged others to vote by posting on a social networking site such as Facebook or Twitter.

Read the full report, Social Media and Voting, on the Pew Research Center's Internet & American Life Project website.

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