More Interest in Hurricane than Election

Nov 05, 2012

Just over half of the public (53%) say they followed news about Hurricane Sandy and the storm’s impact very closely last week, outpacing interest in the 2012 presidential election (47% very closely) and news about the U.S. economy (38% very closely).

The latest national survey by the Pew Research Center for the People & the Press, conducted Nov. 1-4, 2012, among 1,011 adults, finds that interest in the storm is particularly high in the Northeast: fully 73% of those living in this region say they are following news about Sandy very closely, compared with 53% of those in the South, 46% of those in the Midwest and 43% of those in the West.

Interest in Hurricane Sandy is far higher than for Hurricane Isaac earlier this year (31% very closely) and ranks as one of the most closely followed storms in Pew Research surveys dating to 1989. Interest is comparable to that for Hurricane Ike in September 2008 (50% very closely), but remains well below the 70% who were following Hurricane Katrina very closely in September 2005.

Read the full report, More Interest in Hurricane Sandy than Election, on the Pew Research Center for the People & the Press website.

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