News Coverage Tips In Romney's Favor

Nov 02, 2012

From the conventions to the eve of the final presidential debate, Barack Obama and Mitt Romney have both received more negative than positive coverage from the news media, though overall Obama has had an edge, according to a new study.

That advantage for Obama, however, disappeared after the debates began in early October and news coverage shifted in Romney's direction, mirroring the momentum change reflected in many public opinion polls, the study by the Pew Research Center's Project for Excellence in Journalism found.

Overall from August 27 through October 21, 19% of stories about Obama studied in a cross section of mainstream media were clearly favorable in tone while 30% were unfavorable and 51% mixed. This is a differential of 11 percentage points between unfavorable and favorable stories.

For Romney, 15% of the stories studied were favorable, 38% were unfavorable and 47% were mixed-a differential toward negative stories of 23 points.

Most of the advantage in coverage for Obama, however, came in September in the form of highly negative coverage for Romney. This was a period when the GOP nominee was losing ground in the polls, he was criticized for his comments about Libya, and a video surfaced in which he effectively dismissed 47% of the American public.

Read the full report, News Coverage Tips In Romney's Favor, on the Pew Research Center's Project for Excellence in Journalism website.

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