Over Half of Registered Voters Have Watched Political Videos Online

Nov 02, 2012

55% of registered voters have watched political videos online this election season. We asked about six different types of political videos and found that, among registered voters who use the internet:

  • 48% watch video news reports about the election or politics
  • 40% watch previously recorded videos of candidate speeches, press conferences, or debates
  • 39% watch informational videos online that explain a political issue
  • 37% watch humorous or parody videos dealing with political issues
  • 36% watch political advertisements online
  • 28% watch live videos of candidate speeches, press conferences, or debates

We also find that political videos are highly social. Some 52% of registered voters say that other people have recommended political videos for them to watch this election season, with social networking sites playing a prominent role in this process. In addition, 19% of registered voters have recommended online political videos for other people to watch.

Read the full report, Over Half of Registered Voters Have Watched Political Videos Online, on the Pew Research Center's Internet & American Life Project website.

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