Internet Gains Most as Campaign News Source, But Cable TV Still Leads

Oct 25, 2012

With the election less than two weeks away, Americans are following the presidential campaign more closely on nearly every news platform than they were earlier in the year, including print newspapers. The biggest gains have come on the internet-both to the websites of traditional news sources and those native to the web.

Social media platforms such as Facebook, Twitter and YouTube are growing especially rapidly as a source of political news. The number of Americans who say they regularly go to these destinations to learn about the campaign has doubled since January. Even with that jump, however, these leading social media platforms are still turned to by a relatively limited number of Americans, about 17% in all, when those who mentioned at least one of those platforms are combined.

When asked which sources of campaign news had been "most useful," nearly half of Americans named television in one of its various forms. Cable news was first on that list, named as the most useful source by 24%; a little more than a quarter volunteered various forms of the internet, while a third as many named local or national newspapers (8%) or radio (6%).

Read the full report, Internet Gains Most as Campaign News Source, But Cable TV Still Leads, on the Pew Research Center's Project for Excellence in Journalism website.

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