Fully 10% of Campaign Donors Say They Contributed Via Mobile

Oct 25, 2012

In June of this year, the Federal Election Commission for the first time allowed political campaigns to accept campaign contributions via text message, and both of the major presidential candidates now allow supporters to contribute directly to their campaign using a cell phone. In two surveys fielded in late September, we asked a series of questions aimed at determining how this new contribution model is fitting into Americans’ political giving habits. Because few (if any) congressional or state-level candidates currently accept mobile donations at this time, we limited our questions on this topic to presidential campaign contributions only.

10% of 2012 presidential campaign donors have contributed via text message or cell phone app. Democrats are more likely to contribute online or directly from their cell phone, while Republicans are more likely to contribute in person, by phone call, or via regular mail.

Read the full report, Presidential Campaign Donations in the Digital Age, on the Pew Research Center's Internet & American Life Project website.

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