Photos and Videos are Key Social Currency Online

Sep 13, 2012

46% of internet users post original photos and videos online they have created themselves and 41% curate photos and videos they find elsewhere on the internet and post on image-sharing sites. Women are more likely than men to use Pinterest, while Instagram and Tumblr attract equal shares of men and women.

A nationally representative phone survey by the Pew Research Center’s Internet & American Life Project finds that:

  • 46% of adult internet users post original photos or videos online that they themselves have created. We call them creators.
  • 41% of adult internet users take photos or videos that they have found online and repost them on sites designed for sharing images with many people. We call them curators.

Overall, 56% of internet users do at least one of the creating or curating activities we studied and 32% of internet users do both creating and curating activities.

In addition, this is the first time that the Pew Research Center’s Internet & American Life Project has asked questions about Pinterest, Instagram, and Tumblr.
 
Read the full report, Photos and Videos are Key Social Currency Online, on the Pew Research Center's Internet & American Life Project website.

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