The Rise of the “Connected Viewer”

Jul 17, 2012

Television’s solitary screen is being supplemented by multi-screen interactivity. Half of all adult cell owners (52%) have used their phones recently for engagement, diversion, or interaction with other people while watching TV. The Pew Research Center’s Internet & American Life Project measured the prevalence of these multi-screen viewing experiences by asking the 88% of American adults who are cell owners whether they had used their phone to engage in several different activities while watching television in the 30 days preceding an April 2012 survey. We learned that:

  • 38% of cell owners used their phone to keep themselves occupied during commercials or breaks in something they were watching.
  • 22% of cell owners used their phone to check whether something they heard on television was true or not.
  • 6% of cell owners used their phone to vote for a reality show contestant.

 Read the full report, The Rise of the “Connected Viewer", on the Pew Research Center's Internet & American Life Project's website.

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