New Media Index: Apple Announcements Dominate the Blogosphere

Jun 21, 2012

Last week's Apple Worldwide Developers Conference (WWDC)-where the company previewed soon-to-be released products and upgrades to existing devices-triggered a major response in the blogosphere.

For the week of June 11-15, the number one story on blogs was about Apple and updates to its products, according to the New Media Index from the Pew Research Center's Project for Excellence in Journalism.

Unlike many topics, where bloggers largely use social media to opine, this story was driven by tech bloggers who reported on the event, even liveblogging it to their readers with up-to-the-minute details straight from the conference floor. The annual conference is always popular among Apple fans and is widely reported through blogs as well as traditional media.

Read the full report, Apple Announcements Dominate the Blogosphere, on the Pew Research Center's Project for Excellence in Journalism website.

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