New Media Index: Pop Culture is King in Social Media

May 24, 2012

Pop culture has consistently proven to be a hot topic in social media, and last week the announcement that two famous singers would be joining the judges’ panel on The X Factor reality show made the ranks of top stories on both Twitter and blogs.  The two judges who shared the social media spotlight—pop star Britney Spears and teen singer/actress Demi Lovato—disseminated that news through their Twitter feeds.

For the week of May 14-18, the X Factor was the No. 1 subject on Twitter and the No. 5 story on blogs, according to the New Media Index from the Pew Research Center’s Project for Excellence in Journalism. But there was a difference in some reactions on the two social networks. While Twitter users were overwhelmingly supportive of the stars joining the show, the blog response was somewhat more critical.

The X Factor, which is a singing competition, is a British import that has aired on the Fox Network since September 2011. In recent years, musical talent shows have become a staple of reality programming, starting with the decade-old American Idol (also a Fox program) and more recently, NBC’s The Voice, which premiered in April 2011, and ABC’s Duets, which premiered on May 24 of this year. While these shows focus on the competition, the celebrity judges are the real stars of the shows.

Read the full report, Pop Culture is King in Social Media, on the Pew Research Center's Project for Excellence in Journalism website.

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