News Interest Index: Presidential Campaign Tops Public's News Interest

May 22, 2012

Americans focused most closely last week on news about the presidential election, as the race increasingly shifted from the Republican primary contest to the head-to-head fight between Barack Obama and Mitt Romney.

Nearly three-in-ten (28%) say the campaign was their top story, while 16% say they most closely followed news about the economy, according to the latest weekly News Interest Index survey, conducted May 17-20 among 1,004 adult by the Pew Research Center for the People & the Press.

Election news topped coverage as well, accounting for 17% of the newshole, according to a separate analysis by the Pew Research Center’s Project for Excellence in Journalism (PEJ). General news about the U.S. economy made up 7% of coverage, while related news specifically about the multi-billion dollar losses at banking giant J.P. Morgan Chase accounted for another 7%. In terms of news interest, 7% say they followed news about the troubles at J.P. Morgan most closely last week.

Read the full report, Presidential Campaign Tops Public's News Interest, on the Pew Research Center for the People & the Press website.

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