Facebook IPO Not Selling on Social Media: How Twitter, Blogs and Facebook Reacted to the Facebook IPO

May 21, 2012

Facebook’s May 18 IPO—which set the market value of the social-networking giant at $105 billion—sparked significant discussion on Twitter, blogs and Facebook itself, with more expressions of skepticism than confidence about the stock's value, according to a report by the Pew Research Center's Project for Excellence in Journalism.

Users of Twitter were the most doubtful, as almost four times as much of the overall conversation from May 14-20 (22%) consisted of claims that Facebook stock was overhyped than it was worth buying (6%). Blogs and Facebook also included more doubt than optimism, although by smaller margins. Even on Facebook, though, the gap was nearly two-to-one.

Beyond the straight news accounts regarding the facts of the IPO (which made up roughly a quarter of the conversation across all platforms), the largest topic differed by social media outlet.

Read the full report, Facebook IPO Not Selling on Social Media: How Twitter, Blogs and Facebook Reacted to the Facebook IPO, on the Pew Research Center's Project for Excellence in Journalism website.

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