New Media Index: Instagram, Facebook and Media Controversies Lead on Social Media

Apr 19, 2012

News that the online giant Facebook purchased Instagram for $1 billion drew two different reactions in social media last week: shock at the price tag and skepticism about how Facebook would impact the popular photo-sharing app.

For the week of April 9-13, the internet business acquisition was the most discussed topic on blogs and the third most discussed on Twitter, according to the New Media Index from the Pew Research Center's Project for Excellence in Journalism.

Instagram, a photo-sharing network that has more than 30 million users, is perhaps best known for the quick filter options users can apply to improve the look of their own photos. Despite the fact that the company, which started in 2010, has grown rapidly in the past two years, most people thought the price was far too high for a service that has no current revenue. Many others feared that Facebook would somehow change Instagram in a negative fashion by making it less user friendly or commercializing it.

Read the full report, Instagram, Facebook and Media Controversies Lead on Social Media, on the Pew Research Center's Project for Excellence in Journalism website.

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