The Future of Apps and Web

Mar 23, 2012

A much-discussed cover story in Wired magazine in 2010 -- "The Web Is Dead. Long Live the Internet" -- argued that the Web was "in decline" and "apps" were in the ascendance because they provided "simpler, sleeker services" for the growing number of people using mobile devices such as smartphones and tablets.

But a survey of technology experts and Internet stakeholders found that most of them generally believe the mobile revolution, the popularity of targeted apps, the monetization of online products and services, and innovations in cloud computing will drive Web evolution and make the open web stronger than ever in users' lives.

These experts agreed with the view that while apps will be useful as specialized options for a finite number of information and entertainment functions, there will remain a widespread belief that, compared to apps, the Web is more important and useful and is the dominant factor in people's online activity.

The minority view was that, by 2020, most people will prefer to use specific applications accessible by Internet connection to accomplish most online work, play, communication, and content creation because the ease of use and perceived security and quality-assurance of apps will be seen as superior when compared with the open Web.

Read the full report, The Future of Apps and Web, on the Pew Internet & American Life Project's Web site.

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