PEJ News Coverage Index: March 12-18. Romney's Press Narrative Gets Better and Better

Mar 19, 2012

Mathematics is beginning to weigh more heavily in press coverage of the presidential campaign.

Though he failed to win in the South last week, Mitt Romney's coverage continued to become more positive last week, aided by the argument that his rivals are running out of time to catch him in the race for delegates, according the Campaign 2102 in the Media, a weekly tracking of the tone and volume of coverage of the candidates by the Pew Research Center's Project for Excellence in Journalism.

In all, 61% of the coverage of Romney was positive in tone, compared with 17% that was negative, a differential of 44 percentage points, for the week of March 12-18. And 22% of the coverage was neutral. This marked the third straight week of improving coverage for Romney and the second in a row when his positive coverage exceeded negative by more than 40 percentage points.

Read the full PEJ Election Report on the Pew Research Center's Project for Excellence in Journalism Web site.

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