News Interest Index: Campaign Interest Comparable to Most Previous Elections, Well Below 2008

Mar 16, 2012

The presidential campaign again proved to be the top story for the public and the media last week. Overall public interest is comparable to most previous primary election cycles, but well below the high mark set four years ago.

Last week, which included Super Tuesday contests in 10 states, 28% say they followed election news very closely, according to the latest weekly News Interest Index survey, conducted March 8-11 among 1,005 adults by the Pew Research Center for the People & the Press.

Similar to current results, in February 2004 about three-in-ten (29%) said they followed news about the presidential candidates very closely. In March 2000 and March 1996, about a quarter in each survey (26%) said they were following campaign news this closely shortly after Super Tuesday voting.

Read the full report, Campaign Interest Comparable to Most Previous Elections, Well Below 2008, on the Pew Research Center for the People & the Press' Web site.

More Work in Media and Journalism

 
X
(All Fields are required)