The 54th annual Grammy Awards captured the attention of bloggers and Twitter users from February 13-17, making it the No. 1 subject on both social media platforms, according to the New Media Index from the Pew Research Center's Project for Excellence in Journalism.
Not only did that represent one of the unusual occasions when the same topic led both social media platforms, bloggers and tweeters also focused on the same element of the story-the honoring of singer Chris Brown. Although pop icon Whitney Houston died the night before the Grammy event, the conversation largely centered on Brown, the winner for best R&B album of the year who drew notoriety after a domestic violence incident three years earlier.
Houston's death, however, did generate three of the five most popular YouTube news videos last week.
Read the full report, Blogs and Twitter Make the Grammys—and Chris Brown—the No. 1 Topic, on the Pew Research Center's Project for Excellence in Journalism Web site.