PEJ New Media Index: On Twitter, Still Tough Going for Komen

Feb 07, 2012

The apology by the Susan G. Komen for the Cure foundation, which culminated Tuesday in the resignation of a top executive, did little to change the highly critical reaction in social media, according to a new study by the Pew Research Center’s Project for Excellence in Journalism.

The controversy that engulfed Komen after it announced it would no longer make grants to Planned Parenthood was as much a story about social media as politics.

The news, which broke January 31, triggered a massive outpouring of protest on Twitter and Facebook. Indeed when front-page stories appeared in the New York Times and Washington Post on February 3, they focused on the intensity of the social media response as much as anything. The Times cited a “roiling anger on the Internet” that highlighted “the power of social media to harness protests.”

Read the full report, On Twitter, Still Tough Going for Komen, on the Pew Research Center's Project for Excellence in Journalism Web site.

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