PEJ News Coverage Index: January 24, 2012. The Media Narrative Turn to Florida

Jan 24, 2012

Newt Gingrich and Mitt Romney move toward their confrontation in Florida's primary next Tuesday with portrayals in the news media that are almost equally mixed.

For both candidates, positive news coverage is matched by an almost identical level of negative coverage, according to an ongoing analysis of the tone and volume of presidential candidate coverage conducted by the Pew Research Center's Project for Excellence in Journalism.

During the week from January 16 through January 22 (the day after the South Carolina primary), the two leading candidates for the Republican nomination also received a similar volume of coverage-and far more than that of any other GOP contenders. This near parity represents a large increase from the week before (January 9-15) in the amount of attention the media is paying to Gingrich.

Read the full report, The Media Narrative Turn to Florida, on the Pew Research Center's Project for Excellence in Journalism Web site.

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