PEJ New Media Index: Bloggers Close out 2011 with iPhone News

Jan 05, 2012

Bloggers last week shared news that iPad and iPhone shoppers accounted for 90% of all mobile purchases in December, according to a study by the ecommerce research firm, RichRelevance. The study also found that these shoppers spent 19% more than shoppers using Android devices.

"If people are buying through mobile online retail sites, they're most likely doing it on Apple devices," wrote Darrell Etherington of gigaom, one of many bloggers to comment on and share the story which ranked No.1 on blogs from December 26-30, according to the New Media Index from the Pew Research Center's Project for Excellence in Journalism.

"Even though Android enjoys a healthy lead in overall global market share for smartphones versus the iPhone-no doubt a result of Android's ability to exist on multiple devices versus the single iOS smartphone product line-it seems that iOS users continue to carry the day for mobile shopping," wrote Powerhouse USA.

Read the full report, Bloggers Close out 2011 with iPhone News, on the Pew Research Center's Project for Excellence in Journalism Web site.

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