News Interest Index: Campaign News Draws More Coverage than Interest

Nov 09, 2011

Public interest in the presidential campaign showed no increase this week, despite the news media’s increasing coverage of sexual harassment allegations against Herman Cain.

About one-in-five Americans (22%) say they followed news about the 2012 candidates very closely, little changed from a week earlier (21%), according to the latest weekly News Interest Index survey, conducted Nov. 3-6 among 1,005 adults by the Pew Research Center for the People & the Press.

Still, the Cain allegations registered widely with the public: 75% say they heard a lot (51%) or a little (24%) about the accusations that Cain sexually harassed several women in the late 1990s when he served as president of the National Restaurant Association.

Read the full report, Campaign News Draws More Coverage than Interest, on the Pew Research Center for the People & the Press' Web site.

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