PEJ New Media Index: The Presidential Campaign Heats Up Online

Nov 03, 2011

While the news agendas often differ on blogs and Twitter, last week was an exception with the same three topics dominating discussions on both.

One was the 2012 presidential election, which was the No. 2 story on blogs and No. 4 on Twitter for the week of October 24-28, according to the New Media Index from the Pew Research Center's Project for Excellence in Journalism. And while the presidential campaign has registered among the top five stories in the mainstream press in each of the last 12 weeks, this marks only the third time it has shown up among the leading topics in the New Media Index in that period.

But even as the campaign surfaced as a leading story on both blogs and Twitter, the two social media platforms focused on different aspects. Many bloggers voiced their displeasure with the GOP candidates, most particularly Rick Perry. On Twitter, the emphasis was on an unusual campaign ad and an article discussing using social media in the campaign.

Read the full report, The Presidential Campaign Heats Up Online, on the Pew Research Center's Project for Excellence in Journalism Web site. 

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